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Heidi Mehrzad

Heidi Mehrzad Profile Photo

founder and ceo

Heidi is the founder and CEO of the medical human factors and usability consultancy HFUX Research, LLC, which specializes in medical device, technology, and combination product research, design, testing, and development. With a wide-ranging background as a trained pilot, emergency medical technician, software analyst, and human factors and usability expert within the (medical) product development industry, her motivation for the past 20 years has been directed towards enhancing human-product performance by optimizing user interface design, information architecture, and user and product workflow, through the application of human factors science and usability practices. She holds patents in GUI design for medical imaging and surgical navigation software systems, a BS in Aeronautics, and a MS in Human Factors and Systems, both from ERAU, as well as technical degrees in IT Mgmt. and Emergency Medical Services, from SHU and DSC.

April 28, 2023

E282 - Road Rage Meets Robo-Cars

Discover how road rage affects your driving and the potential impact on self-driving cars in this week's podcast episode. Our community questions include where to find real projects to work for free, explaining UX Research to middle school students, and …

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April 5, 2023

Safe and Effective with Heidi Mehrzad | #HFESHCS 2023 | Bonus Episode

Welcome to this special conference coverage episode, where we dive deep into the world of human factors and ergonomics! Elyse interviews Heidi Mehrzad, host of Safe and Effective, The Medical Human Factors Podcast. In this conversation, she shares her vision …

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Feb. 3, 2023

E272 - How does culture affect HCI?

This week on the show, we talk about Culture, cognition, and human-computer interaction. We also answer some questions from the community about how to get over bad interviews, alternate ways to think about usability methodology, and an update on how …

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Dec. 7, 2022

E266 - Pilots in Distress

This week on the show, we talk about the system that keeps pilots from seeking mental health care. We also answer some questions from the community about getting assigned the wrong job title at a new gig, beginner jobs before …

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Nov. 4, 2022

E263 - Talking to dead people is about to get real

This week on the show, we talk about technology that lets us “speak” to our dead relatives. We also answer some questions from the community about stepping on a Product Manager's toes, the practical difference between UX, HF, and HCI …

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Oct. 28, 2022

E262 - Robotic boots are walking the walk

This week on the show, we talk about how the Stanford exoskeleton walks out into the real world. We also answer some questions from the community about some of the most important qualities a UX/HF researcher must have, how to …

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