founder and ceo
Heidi is the founder and CEO of the medical human factors and usability consultancy HFUX Research, LLC, which specializes in medical device, technology, and combination product research, design, testing, and development. With a wide-ranging background as a trained pilot, emergency medical technician, software analyst, and human factors and usability expert within the (medical) product development industry, her motivation for the past 20 years has been directed towards enhancing human-product performance by optimizing user interface design, information architecture, and user and product workflow, through the application of human factors science and usability practices. She holds patents in GUI design for medical imaging and surgical navigation software systems, a BS in Aeronautics, and a MS in Human Factors and Systems, both from ERAU, as well as technical degrees in IT Mgmt. and Emergency Medical Services, from SHU and DSC.